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Dreaded moisture gets in – hair gets puffy, frizzes out!\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eDREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak.\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eHeat-activated polymer works to compress, tighten and seal hair strands\u003c\/li\u003e\n\u003cli\u003eHair is supernaturally-sleek, smooth and super-silky\u003c\/li\u003e\n\u003cli\u003eUnlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy\u003c\/li\u003e\n\u003cli\u003eEffects last up to 2 to 3 shampoos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDr Joe Cincotta, PhD and Chief Chemist, Color Wow\u003c\/p\u003e\n\u003cp\u003e“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. 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Unique translucent, flexible polymers form a thickening “spring” around strands, giving hair flexible, upright staying power. 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Can simply by smoothed over frizzy sections to create a more polished, healthier appearance. Or, for a more professional looking blow-dry, apply to dry hair section by section, wrap around a round brush and hit with a blow dryer. 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Then, the serum portion of the formula wraps around the outside of the hair, forming a crystal clear, high-gloss sheath to lockdown the cuticle and lock in the lubricants. Hair color pops, texture is transformed\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"55ml","offer_id":13034958815345,"sku":"","price":20.0,"currency_code":"USD","in_stock":true},{"title":"10ml","offer_id":13034958848113,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0035\/3665\/0353\/products\/cwpoplock55_2000_4_1.1530562919.jpg?v=1535758865"},{"product_id":"speed-dry-express-blow-dry-spray","title":"Speed Dry Express Blow Dry Spray","description":"\u003ch2\u003ecut blow-dry time by 30%!\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eALCOHOL-FREE!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTHE PROBLEM:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBlow-drying can cause color fade, but even worse: the stress of yanking and pulling can cause fragile, color-treated hair to break and split. So, the longer it takes to blow dry, the greater the potential damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SOLUTION:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSpeed Dry cuts drying time BY OVER 30% with new technology that helps “squeeze out” water while also fortifying fragile, color-treated hair. Unlike typical blow-dry sprays IT contains NO alcohol which can further dehydrate color-treated hair.\u003c\/p\u003e\n\u003cp\u003eTypical blow-dry sprays use alcohol to evaporate excess water, which further dehydrates color-treated hair. Instead of alcohol, Speed Dry uses a proprietary crystal clear polymer that acts like a shrink wrap, holding in essential hydration while displacing excess water, so hair dries more quickly without dehydrating. 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